A collection of four ice cream carts for Sammontana — Carretto Classic and Modern, Barattolone Classic and Modern — that carry the brand's heritage, popular imagery and current visual language into iconic, versatile objects.
- 4Carts in two families: Carretto and Barattolone, each Classic and Modern
- 8Bell-lidded pozzetti in the Classic cart
- 1Integrated freezer in the Modern cart
- 2Materials: stainless steel tubing and lacquered MDF
- ’30sStreamline design behind the headlight and silver bands
Brief
Sammontana asked for one of four elements for points of sale — a new display freezer, a furniture kit for bars and beach clubs, a reinterpretation of the classic tin sign or an iconic design object for the bar — following guidelines consistent with the brand. The goal: a contemporary take on Sammontana's essence, joining tradition and innovation to tell of carefree summers, Italian quality and the brand's popular imagery.
The choice
Ice cream carts with a strong iconic value, designed not only as furniture but as objects that represent the brand — versatile and adaptable to different contexts of use.
Four carts, two families
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01
Carretto Classic
The vintage gelato vendor, with bell-lidded pozzetti.
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02
Carretto Modern
Today's brand graphics and an integrated freezer.
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03
Barattolone Classic
The Barattolino becomes a cart that carries only Barattolini.
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04
Barattolone Modern
The same structure, in Sammontana's current graphic language.
The vendor of the past, updated
The classic cart reinterprets the charm of the old-time gelato vendor with a vintage, elegant design brought up to date. Instead of a freezer it holds traditional pozzetti with bell lids. Classic means a retro style with essential lines and an almost minimal visual cleanliness — elegant and timeless.
- TypeIce cream cart
- MaterialsStainless steel tubing, MDF
- CharacterRetro aesthetic, authenticity
- Service8 pozzetti with bell lids
A headlight and silver bands
Streamline shows in studied details like the headlight on the front of the body and the silver bands running along the whole structure. They bring dynamism, recalling the fluid, aerodynamic forms of 1930s design, reinterpreted to convey lightness and movement.
- HeadlightOn the front of the body
- BandsSilver, along the whole structure
- Reference1930s Streamline design
Steel, lacquer and glass
The canopy structure uses stainless steel tubing for strength and durability; the same material is used for the work top and the details, for a uniform, modern look. The body is MDF with a glossy cream lacquer, and a glass display separates the vendor's work area from the outside.
- Canopy structureStainless steel tubing
- Work top & detailsStainless steel
- BodyMDF, glossy cream lacquer
- DisplayGlass
Fast design
Every dimension is studied to be efficient and to answer the brief as well as possible. Measurements in centimetres.
- The right balanceEvery line communicates without overdoing it
- MaterialsStainless steel and MDF
- Iconic + discreetRecognisable, never invasive
- StableSteady while in use
- Inspiration: la dolce vitaSeaside strolls and gelato at sunset
- Simple managementEvery space functional and tidy
“Seaside strolls and ice cream at sunset: an aesthetic that celebrates the Italian summer.”
For events and private occasions
This version is meant for special events and private settings, where the focus is not on displaying the product but on the brand identity: a scenic, representative object, perfect for telling the story and tradition of Sammontana.
Same cart, today's Sammontana
The Modern evolves from the Classic, with different graphics, finishes and accessories for another context of use. Modern not only for the brand's current graphic style, but for an integrated freezer instead of the traditional pozzetti, which makes the cart more practical and versatile.
- TypeIce cream cart
- GraphicsSammontana's current style
- ServiceIntegrated freezer
- ContextsA wide range of settings
Elegant design
- 01
Storage
The body of both versions has a handy storage compartment.
- 02
Ergonomics
Designed to be ergonomic and accessible for both the vendor and the public.
- 03
Optimisation
Every element is optimised for a solid yet easily transportable structure.
Wherever the brand needs to be
Designed to adapt to a wide range of contexts, it carries Sammontana's identity through the brand's current graphic style.
The Barattolino, family size
It takes its name from Sammontana's famous Barattolino, borrowing its iconic shape to show the product in a direct, recognisable way — while keeping the vintage features of the Classic cart. Made to carry only Barattolini, it becomes a tool for direct promotion, joining vintage looks and communication strategy.
- TypeIce cream cart
- MaterialsStainless steel tubing, MDF
- CharacterRetro aesthetic, iconicity
- LoadBarattolini only
The product is the protagonist
The freezer is developed in height to maximise capacity, and the Barattolini are served straight from the top of the cart.
- Familiar shapeThe Barattolino goes maxi
- Iconic + narrativeSammontana's story at a glance
- Direct communicationThe product, unfiltered
- Optimised managementA tall freezer for more capacity
Tradition, in today's colours
The Barattolone Modern shares the Classic's structure, enriched with graphics inspired by Sammontana's current visual language — a balance between tradition and the contemporary. Its umbrella is not custom-made: it is the round 3M model with a metal pole, already part of Sammontana's current materials.
- StructureSame as the Classic
- GraphicsSammontana's current language
- UmbrellaRound 3M, metal pole, from the brand's stock
Iconic design
Every dimension is studied to be efficient and to answer the brief as well as possible. Measurements in centimetres.
- Familiar shapeThe Barattolino goes maxi
- MaterialsStainless steel and MDF
- Iconic + narrativeSammontana's story at a glance
- Stable structureSteady while in use
- Direct communicationThe product is the protagonist, unfiltered
- Optimised managementFreezer developed in height for capacity
Compact, ergonomic, foldable
- 01
Compactness
Compact and well proportioned, designed to take up as little room as possible.
- 02
Ergonomics
Ergonomic and accessible for both the vendor and the public.
- 03
Optimisation
The umbrella folds, for more stability during transport.
